Why do I need this tool?

...and you will have an ability to perform up to 5 requests per day.

'SEO Recommendations' Tool Description

This tool provides you with an information on what operations you need to perform in order to beat your SERPs competitor.

Example:

You are the owner of the site Easy SEO Tracking which is located at the URL: http://easyseotracking.com.

Let's say you want your site to be at the first position in search engine results (SERPs) when someone enters the following keywords:
search engine positioning tool

To achieve the result you need to perform the following steps:

1. Go to Google, enter 'search engine positioning tool' and see who is at the first place for the following keywords. In our example the following site is at the first place (see screenshot below):
   http://www.iwebtool.com/search_engine_position
   
2. We enter the following parameters in the form at the left:
3. ...And as a result the appplication provides us with the following recomendations:
4. Carefully perform the operations listed in 'To Do' section and beat your competitors!

Good luck!

Keywords:
Your Site URL:
VS
Your Competitor's URL:

Your SEO strategy can also be influenced by your competitors' strategies, so understanding what they are doing is a critical part of the process for both SEO and business intelligence objectives.

From Art Of SEO